'Digital strategy'. We all know we need it, yet so many businesses still lack the know-how and follow-through to achieve real results. With the power to change the way you market to your clients or consumers, no business today can afford to half-ass their digital efforts and miss out on results that a strong digital strategy can provide. Too many businesses fumble through their digital activities, being present where they know they should be but failing to implement a strategy to thrive in those places. A strong digital strategy needs to be strategic. Shockingly, this is where many fall down; digital efforts are made, but strategy and planning are lacking. Binding together two decades of experience at the frontline of digital marketing, I will talk through four key steps to set your business up for digital success
Too many businesses fumble through their digital activities, being present where they know they should be but failing to implement a strategy to thrive in those places. A strong digital strategy needs to be strategic. Shockingly, this is where many fall down; digital efforts are made, but strategy and planning are lacking.
Binding together two decades of experience at the frontline of digital marketing, I will talk through four key steps to set your business up for digital success